Project: Re-design and branding of LA’s Largest Hotel Suite

Based on Business Image Group’s recommendations, the Century Plaza Hotel, redesigned its Tower penthouse suite to commemorate its long-standing relationship with former President Ronald. The project featured vintage photographs showcasing the "Reagan Legacy" reproduced in museum quality exhibits. Support services included consultations on interior styling, speciality artwork, brochures, and digital media management to facility public relations activities.

see this news release

___________________________________

BACKGROUND: The Century Plaza Hotel was built in 1964, on what was formerly the backlot/movie ranch of 20th Century Fox Studios. In 1984, the hotel opened the new, 30-story tower on the hotel's south side which added 322 additional guest rooms.

Reagan was their first guest at the hotel's new addition, but the 8,000 square foot Plaza Suite (the largest suite in Southern California) also played host to the Presidents of China, Korea, Algeria, Sweden, Hungary, Ecuador and Cameroon. In 1999, the suite was formally renamed the "Ronald Reagan Penthouse," complete with photos of the former President. Later, in 2004, due to problems discovered with the original construction, the tower was torn down.

Photographic Archive :
Presidential Images - Reagan collection


Links:
Hyatt Regency Century Plaza Hotel
Century City Backgrounder
more information about the hotel and guests