Healthcare Programs: Content Strategies
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Community History Exhibits
In our experience, historical programs often provide an ideal art program - bridging generations with fascinating community images drawn from the past. Historical imagery is both educational and inspirational. When a patient is experiencing a health crisis or having a procedure procedure, this type of subject matter can be especially meaningful to them and their family. This subject matter establishes a positive market position, improving your connection with your community.
Learn more about using historical content
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Landscape & Landmark Artwork
Photography and artwork that shows your local area's favorite vistas or landmarks is highly effective content strategy for localizing the hospital with its community.
We provide commissioned photography and artwork, or procure artwork through local artists, photographers or galleries. Commissioned photography enables us to provide a consistent "look and feel". Also, depending on the design intent and placement, artistic styles involving digital collages, painting, watercolors or canvases or alternative materials may be desirable.
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Institutional History
We believe that the history of many hospitals can also provide a valuable asset for art programs. This reinforces the brand and communicates longevity and integrity - as long term commitment to caring for the community
APPLICATIONS:
• Exhibits showing the organization's history, timeline and milestones
• Publish: create booklets, catalogs, or use in annual reports
• Create a feature on your history and timeline for your website
In the case of large organizations with multiple locations, we blend the story of the local hospital set against the backdrop of the large enterprise.
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Healing Images
We believe that art and images in treatment environments can effect the experience and results for the patient. This may contribute to a reduction in fear, encouraging a positive mental outlook. This could be especially effective with impending procedures or post-operative patients.
• Calm patients stress reactions to treatment and sooth "nerves"
• Effect the healing process and encourage a positive attitude
• Enhance the patients sense of comfort
• Reinforce bond between patient and care giver
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Birthing Centers
We believe that in a birthing center, the laboring mother and new father should have an experience supported all possible manners.
We again look to the community for providing artwork in these areas. Although generic images of children are available and economical,
we suggest using images of children drawn from the community, including the families that have given birth in the facility. Images may show children in local parks, schools, vacations, at home - essentially a "community portrait" or the families that have developed through the centers.
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Posters
Secondary areas require more economical solutions than custom artwork. This is best achieved through carefully selected use of poster art. Virtually any subject matter is available.
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Health Education Content
Educational content is a valuable tool for improving understanding and commination with patients as well as practitioners. We advocate the use of visual information depicting treatment programs, understanding of the body and its systems, and wellness programs. Although there is diverse readily available information, customization to match with your graphic standards and "brand" is more effective than using "generic." content, such as what is provided by medical suppliers. Even better if the program features medical practitioners known in the community.
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Practitioners & Patient Relationships
Personalization of the medical process can help the patient accept necessary treatment and be more comfortable and relaxed with the process. Images showing practitioners interacting with patients, offering advice, and showing treatment methods can reinforce their messages and relationships. We suggest this content be localized by department and use your personnel wherever possible rather than stock images.
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Technology & Treatment Methods
Technology has transformed the field of medicine, resulting in remarkable changes. However, technology changes rapidly and patients may not understand your latest systems or even be wary of these advances.
To mitigate this, we advocate using visual displays to educate patients about specific technology and methods. This reinforces the messages of your medical professionals and collateral. These displays depict and explain medical technology systems and should include information about the benefits to the patient. Content is available from the manufacturers and can be co-branded with your organization. Adding quotes from your team about the methods and technology personalizes these displays.
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Marketing Content & Patient Success Stories
Although conventional advertising may not appropriate in the health care environment, it is still important to communicate the programs you offer. Each key service area of the institution should have its own marketing images and massaging, illustrating treatment processes, patient-practitioner relationships, and procedure benefits.
We also recommend using "real patient" success stories. Portraits of patients who benefited from your services and their own stories of recovery and healing give confidence to new patients. This may comfort patients as they contemplate a pending procedure. High quality photography and copywriting describing features and benefits are marketing valuable assets. This content can be used in brochures, displays and web applications.
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Mission Statements
Mission Statements are an important expression of values, culture and a credo by which your staff honors and respects the patient, their families and each other. Creating this as an attractive graphic and displaying it throughout the facility fully implements the value of this declaration.
Process: We suggest reviewing the content with key stakeholders, then designing this using a high level of graphic standards, producing a visually attractive, official display. We frame this respectfully and place them in strategic positions.
• We design and produce branded signage for this purpose.
• We use permanent and interchangeable systems for display.
• Programs are drawn from your training and executive philosophy, and used to visually reinforce your core strategies.
Content Options:
• Mission Statement
• Guest and service philosophy
• Educational and training information
• Multilingual versioning
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Personnel Displays: Staff, Boards, donors, leaders
Named portrait displays are important to honor and respect those who contribute the organization. This includes employees of the year, boards of directors, community leaders, recognition plaques, and donor boards.
We use FlexFrame display systems to enables you to change the images conveniently to adapt to changes..
Digital processes used for production enable you to integrate the pictures with your website or collateral using a single workflow
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Announcements & Information
Information about special events and programs are time-sensitive or require periodic rotation. It is important to review and map your strategy for displaying content in your facilities.
Develop standards for how and where this information is displayed and the processes that rotate or change this content.
Our goal is providing self-sustaining methods for producing and displaying changing information that is convenient, economical and internally managed and produced.
FlexFrame interchangeable fixtures
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Logos & Branding
Logos and brand image placement throughout a facility helps define a consistent experience for patients and staff. Where appropriate, we integrate your logo in exhibit programs, signage and multi-media applications such as collateral or on the web.
Graphic Design Services
Should the logo require refinement or updating, we can assist in this process of graphic development. This process explores refinements to typography and type design, graphic updates, producing standards, and contract print management as appropriate.
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Emblems
Emblems are an essential part of brand strategy. Carefully researched and executed, they express your organizations mission, culture and style. Viewed by staff or patients, they represent the organization as its official mark, and aid in establishing trust and confidence in the integrity of your organization.
Services include:
• Custom sculptural emblems
• Cast metal signage, dimensional lettering
• Plaques
• Information signage and communication systems
• Temporary signage and system for rotating information
Learn more about custom sculptural emblems
Learn more about graphic design and logo development
Learn more about the Staff of Aesculapius, used as the symbol of medicine.
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Healthcare Programs & Services
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